Through our AI-driven influencer analytics platform, we uncovered that, at the iconic French Award Ceremony, French companies garnered the most talking points, achieving a combined media value of nearly 25 million euros.
In first place was YSL with a media value of 12.1M€. The French giant’s looks for worldwide beloved stars Bella Hadid and Selena Gomez were posted by Vogue on social media and garnered media values of 1.27M and 1.21M respectively.
With a media value of 11.7M€, Chopard came second. As the official partner of the film festival and host of its annual dinner party, the French brand boosted its brand awareness through its star attendees mentioning the fashion house.
In third place came Dior, capitalising off the Premiere of ‘Furiosa: A Mad Max Saga.’ and achieving a total media value of 5.9M€. The French fashion house dressed the star of the film Anya Taylor-Joy, and Spanish actress Nicole Wallace, whose post about it generated an impressive media value of 1.1M€.
Gucci followed with a media value of 4M€, fuelled by film stars including Elle Fanning and Kirsten Dunst wearing the Italian giant.
Finally, Chanel reached a media value of 3.9M€ and ranked fifth, largely thanks to Naomi Campbell wearing her own vintage look from a 1996 Chanel collection. Her Instagram post for it amassed a media value of 203K€ alone.
Read more in-depth insights from these successful brands in the article here.