To maximize influencer marketing success, brands should track product seeding, host influencer events, and leverage paid campaigns with data-driven insights.
Published On: August 21, 2019
In this post, Wearisma will provide you with 3 Influencer Marketing Best Practices, necessary for any brand aiming to generate a winning influencer strategy.
With brands investing in Influencer Marketing at an increasing rate, it’s important to make sure that you’re making the highest return possible. For brands just developing an influencer marketing strategy, the process can seem a little daunting. The first step of course would be to select the right influencers for your brand. At Wearisma, we utilise A.I. backed insights paired with human-centered qualitative analyses to provide our clients with the right influencers for their campaigns. However, influencer discovery is just one part of the puzzle. Now that you have picked the right influencers, what are the next steps?
Now that you’ve chosen your influencers, the best way to ensure that they are continually posting on-brand content is by regularly engaging in product seeding. Product seeding or gifting should not be a one off process. Once you have gifted your influencers, you need to track the amount of content they are producing. Then, you need to identify who is and who is not regularly producing high level content featuring your products. Once you have removed under-performing influencers, identify who is promoting your brand organically and input them into the next round of product seeding.
With the help of Wearisma, one cosmetic brand was able to identify 25% of their influencers who were not posting seeded products
Results: these influencers were replaced leading to a 3X engagement increase in 6 months
Creating an influencer focused event is a great way to drive online conversations surrounding your brand. You can foster the creation of high quality content by developing a unique, event-focused hashtag and by encouraging your influencers to post content to their Instagram Stories. Research has shown that nearly 500 million users now use Instagram Stories every day and 1 in 4 Millennials and Gen Z-ers look for Stories of the products and services they want to buy.
Next, you need to use a toolset such as Wearisma StoryVault to track the performance of influencers on Instagram Stories. This data will allow you to determine which influencers should be elevated to a paid campaign.
Results: Building deeper relationships with best performing influencers
Many brands start out by relying solely on organic content to create brand awareness online. Working with influencers more directly by creating a paid campaign will naturally be the next step in your influencer marketing strategy but how do you make sure you get optimum results from your paid campaign? An intelligent influencer platform like Wearisma will enable you to continually identify the best people to work with for your paid campaigns by:
Results: Protect brand equity, increase authentic collaboration
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Ever wondered how top influencers turn their social media presence into a thriving business? The secret lies in something that might surprise you: data. Behind the perfectly curated posts and engaging stories, successful influencers are quietly mastering the art of campaign tracking – the very thing that separates casual content creators from professional digital marketers.
Inside, we’ll explore how leading influencers use performance metrics to secure bigger brand deals and prove their value through strategic campaign tracking. Whether you’re a content creator or brand, these insights reveal the true drivers behind today’s most successful influencer partnerships.
WeArisma’s Luxury 2025 State of Influence Interactive Report – Your Essential Guide to Luxury Brand Success in the Digital Age.
Times have changed, and so have consumer preferences, leading to a departure from what good looks like. To evaluate earned media partnership efficacy this new era requires a new way of thinking about success.
Influential voices have delivered outstanding Ripple Impact for the world’s top-performing luxury brands, collectively reaching and engaging far more consumers than brand owned social media channels. They:
Reached 9X more consumers, generated 8X higher EMV, produced 66X more content, and drove 8X greater Engagement
This interactive report lets you explore key performance metrics, compare data across countries, and discover which luxury brands lead the rankings.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
