Wearisma’s new event series kicked off in Tokyo, featuring a presentation by CEO Jenny Tsai on influencer marketing trends in Japan and Europe. The discussion, including a fireside chat with Condé Nast’s Yuko Miwa, highlighted key differences between markets and the future of social media. The event provided valuable insights into consumer attitudes and will influence upcoming regional events.
Published On: July 19, 2019
Wearisma was delighted today to launch a new series of events with The State of Influencer Trends in Japan and Europe! Industry leaders in Fashion, Beauty and Sports Apparel joined the Wearisma team in Tokyo to discuss the leading trends in the influencer marketing landscape.
Beginning with a presentation by Wearisma Founder & CEO Jenny Tsai, attendees learnt about the key differences between Japan and Europe influencer activity, and the strategy they should employ to embrace these differences. This saw the audience ask questions such as ‘What do we think is the future of social media?’ Jenny’s answer covered the fragmentation and increased diversity of social media that we expect to see rise.
Jenny then sat down for a fireside chat with Condé Nast’s Head of Social Talent Business, Yuko Miwa. They discussed the key trends in young people’s attitudes to fashion and luxury brands, the key lessons brands can take from influencer activity in Europe that can be applied in Japan.
Attendees seemed particularly interested in the differences in consumers between Europe and Japan.
These insights and the excellent feedback we have already received will help us shape future events which, don’t worry, we are bringing to other regions very soon!
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
