Last week, Wearisma’s APAC Influencer Marketing Manager, Vicky Huang, presented key insights on data-driven influencer marketing at the Conde Nast Summit Forum in Taipei, highlighting trends in Taiwanese influencer content, the popularity of luxury brands like Gucci, Dior, and Chanel, and introducing emerging micro-influencers that luxury brands should engage with.
Published On: September 5, 2019
Last week, at The One in Taipei, Wearisma was delighted to present at The Conde Nast Summit Forum of Social Influencer; the first and biggest influencer marketing forum in Taiwan. Over 500 professionals from the likes of Chanel, Estee Lauder group and LVMH gathered to hear the latest insights from the influencer space. Speakers revealed the different perspectives and approaches to influencer marketing and included Conde Nast Taiwan chief digital officer Jeff Chang, former Ogilvy Taiwan Creative Director Sean Tsai and an inspirational panel between YouTube, PressPlay and Backer-Founder.
Wearisma’s APAC Influencer Marketing Manager Vicky Huang presented our latest report; ‘The State of Influencer Marketing and Micro-Influencers in Taiwan’. Huang first outlined the added value of taking a data-driven approach to influencer marketing, this was followed by an insight into Wearisma’s analysis comparing influencer trends in Taiwan to Europe. Our data revealed that ‘Travel’ and ‘Culture’ related contents are more popular among Taiwanese audiences than European audiences.
Wearisma’s Luxury Influencer Index revealed that Gucci, Dior and Chanel were the top 3 most popular brands among influencers in Taiwan in Q2 2019. Huang discussed how the content and influencers that these brands work with embrace international and diverse perspectives, which our analysis shows engage Taiwanese audiences.
Finally, Huang revealed Wearisma’s One’s to Watch; Taiwanese micro-influencer types that luxury brands should be working with in 2019 and beyond. To discover who these influencers are, click here to download the report in full.
The Wearisma team was thrilled by the positive response we received, particularly regarding our index and influencer conversation analyses. Make sure you subscribe to our newsletter to find out about our upcoming events.
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Influencer marketing has transformed significantly in recent years, expanding beyond simply identifying social media personalities with substantial followings. Today’s successful campaigns require sophisticated systems that address the entire marketing process, from strategic creator selection through content development to comprehensive performance analysis.
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