During Milan Fashion Week, Irina Shayk led with £620K in Media Value, followed by Olivia Palermo with £583K. British Vogue and Italian Influencer Elisa Maino both generated £554K in Media Value with their coverage and content.
Published On: October 3, 2019
For the penultimate week of the bi-annual event that is fashion month, the fashion industry descended upon Milan for a streamlined schedule of shows that began with Prada and closed with Gucci.
Model Irina Shayk (@irinashayk) who walked for designers Donatella Versace and Daniel Lee generated the highest Media Value (£620K) for the week. American Fashion Influencer Olivia Palermo (@oliviapalermo) took the second spot; her series of suited looks garnered £583K in Media Value. British Vogue’s (@britishvogue) in-depth coverage of the most impressive catwalk looks pulled in £554K in Media Value while Italian Influencer Elisa Maino’s (@la_mainoo) #MFW looks featuring Italian designers such as MSGM generated £554K in Media Value.
“Lorem ipsum dolor sit amet consectetur. Diam platea at tempor ut ut egestas venenatis. Placerat eros eget commodo ut cursus. Enim libero nibh facilisis est. At phasellus mauris ornare posuere consequat. Quam lacus curabitur consectetur amet libero tortor eu volutpat sit. Venenatis eget aenean in enim.”
The clear front runner for the week was Versace. Designer Donatella Versace re-imagined the fashion house’s classic jungle print dress, popularised by Jennifer Lopez who wore it nearly two decades ago at the 2000 Grammys red carpet. It’s, therefore, no surprise that Lopez (@jlo) herself was the brand’s top Influencer. Lopez and the dress that inspired the creation of Google Images amassed £5.7M in Media Value for Versace.
Entrepreneur and wife of rapper Gucci Mane, Keyshia Kaoir (@keyshiakaoir) produced the highest performing (by Media Value) content for Gucci’s Spring Summer show (£414K). This finding comes off the heels of news that the rapper and luxury label have joined forces, Mane becoming the face of the brands SS20 campaign.
Next up is Prada. Across 13 posts, South Korean singer Sunmi Lee’s (@miyayeah) content contributed £2.2M towards Prada’s Media Value. Out of these her post featuring rapper ASAP Rocky and DJ Soo Joo raked in the Highest Media suggesting consumers delight in content that celebrates both fashion and music.
This was the first show after dearly departed Karl Lagerfeld’s final collection. Italian Fashion Influencer Chiara Ferragni lived up to her 2012 title as Forbes’ Top Influencer during Milan Fashion Week. A singular post from Ferragni showcasing a pink Fendi ensemble generated £508K for Fendi.
This Milan Fashion Week analysis came from the powerful feature on the Wearisma platform known as Analytics; a comprehensive intelligence software providing you with insight into brand and Influencer performances online. If you would like to find out more please get in touch.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
