In the wake of the Black Lives Matter movement, online audiences’ demand for transparency and authenticity from both brands and influencers alike have increased. #Cancelculture has been a hot topic as of late but what impact does an influencer crisis actually have on the brands they represent? What can brands gain from creating content that authentically celebrates culture? Discover the answer to these questions and more.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
