Jenny Tsai, our Founder and CEO, was joined by Lauren Spearman, Head of Brand Advocacy at MADE.com, and Will Cooke, Strategy & Innovation Director at Golin, to discuss “Community Building: Can brands be a force for good?” Case studies on and stories from the frontline, including:
1. How brands can provide concrete help to frontline healthcare workers and how the experiences can build genuine communities.
2. How brands have provided authentic support to those affected by COVID-19.
3. How online community building is becoming the key to brand building and how this can be done.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
