WeArisma CEO Jenny Tsai discusses TikTok’s unique opportunities for brands, highlighting its role as a search engine for Gen Z and its strong algorithm. Effective TikTok content features trending hashtags, SEO optimization, and short-form storytelling. Read the article here.
Published On: June 8, 2023
WeArisma CEO, Jenny Tsai for PR Moment on the TikTok opportunity:
“Alongside enabling brands to reach a wider audience demographic of Gen Z and being the most downloaded app in the world in 2022, TikTok presents a unique discoverability opportunity for brands as it is increasingly being used as a search engine by the younger generation. For instance, 53% of users now say they discover new beauty products on TikTok. This is due to the strength of TikTok’s algorithm in recommending content based on user tastes and the nature of the content itself which is synthesised by creators and influencers considered to be authentic by their audiences.”
Jenny Tsai on the most effective TikTok video content:
“Trends in TikTok are fast-moving, making data and analytics key to a successful TikTok brand and influencer strategies. The most discoverable and engaging content contains strong, trending hashtags, is SEO-optimised and uses short-form storytelling in an authentic and relatable manner, making it easily consumed by the audience.”
Read the article here.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
