Cleanfluencers are gaining popularity, creating collaboration opportunities for FMCG and cleaning brands. From January to May, over 163,000 cleaning posts appeared on Instagram and 2.52 billion hits on TikTok. The hashtag #cleanfluencers has 6.6 million views, and MrsHinchHome boasts 4.7 million Instagram followers. Read the full article here.
Published On: June 28, 2023
The popularity of cleanfluencers continues to grow around the world providing collaboration opportunities for FMCG and cleaning products brands.
“Between January and May, there were more than 163,000 cleaning content pieces uploaded on Instagram globally and 2,520,000,000 TikTok hits, according to analytics company WeArisma.”
Meanwhile, the #cleanfluencers hashtags on TikTok has 6.6million views and MrsHinchHome – one of the best-known of the online housekeepers – has 4.7 million Instagram followers; alongside a book, a product range and her own verb for cleaning; ‘to Hinch’.”
Read the full article here.
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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