With social media shaping brand discovery, influencer marketing is key for connecting with consumers. AI is essential for assessing ROI, from short-term performance to long-term brand loyalty. Learn how AI enhances influencer identification and measurement. Read the full article here.
Published On: August 17, 2023
“The landscape of consumers’ purchasing journeys is becoming increasingly fragmented, driven by changing habits in where and how they interact with brands.
Indeed, with over 400 billion people on social media, many will now discover brands and products through earned influential sources – namely influencers, celebrities and the press
In response, influencer marketing has emerged as a vital strategy for brands to connect with consumers and influence their buying choices. But how can brands prove the effectiveness of their strategies in driving this commercial impact? The answer is to have a deeper, more sophisticated understanding of influencer RoI, when it comes to short-term performance metrics as well as long-term brand metrics such as brand affinity and loyalty. And AI can help.
Find out:
Read the full article here.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Influencer marketing has transformed significantly in recent years, expanding beyond simply identifying social media personalities with substantial followings. Today’s successful campaigns require sophisticated systems that address the entire marketing process, from strategic creator selection through content development to comprehensive performance analysis.
WeArisma’s Sports & Athleisure 2025 State of Influence Interactive Report – The Definitive Guide to Winning in Activewear Through Influencer Strategy
The athleisure market is no longer just about performance – community, authenticity, and cultural relevance now separate the leaders from the lagging heritage brands.
Our Sports & Athleisure 2025 State of Influence Report reveals how Gymshark, Tala, Adidas, and Nike are rewriting the rules of engagement – and how your brand can too.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
