With social media shaping brand discovery, influencer marketing is key for connecting with consumers. AI is essential for assessing ROI, from short-term performance to long-term brand loyalty. Learn how AI enhances influencer identification and measurement. Read the full article here.
Published On: August 17, 2023
“The landscape of consumers’ purchasing journeys is becoming increasingly fragmented, driven by changing habits in where and how they interact with brands.
Indeed, with over 400 billion people on social media, many will now discover brands and products through earned influential sources – namely influencers, celebrities and the press
In response, influencer marketing has emerged as a vital strategy for brands to connect with consumers and influence their buying choices. But how can brands prove the effectiveness of their strategies in driving this commercial impact? The answer is to have a deeper, more sophisticated understanding of influencer RoI, when it comes to short-term performance metrics as well as long-term brand metrics such as brand affinity and loyalty. And AI can help.
Find out:
Read the full article here.
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
