WeArisma CEO in Elite Business Magazine on how Meta Threads could be the new face in influencer marketing 

The future of Threads hinges on whether Meta can attract X’s users, engage influencers, and secure marketing budgets. Jenny Tsai from WeArisma explores how Threads’ rapid growth, emphasis on community safety, and focus on lifestyle content could revolutionize influencer marketing.

Published On: September 11, 2023

Threads: Key Questions and Influencer Marketing Potential

The future for Threads is interesting and poses some key questions.

First, will Meta attract X’s communities to Threads? Second, will the platform successfully engage influencers and creators? Third, will marketing and advertising budgets follow? And if all this happens, what will the impact of the influencer marketing industry be?

Our CEO, Jenny Tsai, comments on Threads’ exciting possibilities that could reshape the influencer marketing world.

Find out about:

    • How Threads is making waves with its seamless integration with Instagram, with over 100 million users in its first five days

    • How Threads’ focus on creating a friendly and safe space for communities can benefit brands

    • How a focus on lifestyle and entertainment topics can make the platform a powerful influencer marketing engine

 

Insights

Stay Up to Date with Our Latest Industry Insights

Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.

Influencer Gifting in 2025: Why Relationships Matter More Than Reach

In 2025, influencer gifting has evolved from glossy PR packages to something much more meaningful: intentional, relationship-driven storytelling. Whether you’re a brand in beauty, fashion, tech, or wellness, the goal is the same – build real connections that drive advocacy, not just awareness.

That message resonated strongly during our recent Influencer Gifting & Seeding webinar, where we were joined by industry leaders  Grace Fung, Influencer Marketing & Communications Lead at Coty, and Abigail, Talent Manager from Primark. They shared strategic insights into how their teams are evolving traditional gifting approaches to better align with shifting consumer expectations and brand objectives.

Unlock the Future of Athleisure Influence

WeArisma’s Sports & Athleisure 2025 State of Influence Interactive Report – The Definitive Guide to Winning in Activewear Through Influencer Strategy

The athleisure market is no longer just about performance – community, authenticity, and cultural relevance now separate the leaders from the lagging heritage brands.

Our Sports & Athleisure 2025 State of Influence Report reveals how Gymshark, Tala, Adidas, and Nike are rewriting the rules of engagement – and how your brand can too.

Coty: Client Success Story

Subscribe to our insights

Stay up to date with the latest industry trends and topics

By subscribing you are confirming that you agree with our Terms and Conditions