The latest WWD feature highlights key brands and moments from London Fashion Week, detailing how Burberry, JW Anderson, Mains, Odd Muse, and Paul Costelloe led the season, with significant media value driven by celebrity endorsements and notable brand collaborations.
Published On: September 26, 2023
In our most recent feature in WWD, we talked about the most influential brands and moments at London Fashion Week.
“According to social media data compiled by influencer analytics firm WeArisma, Burberry, JW Anderson, Mains, Odd Muse and Paul Costelloe are some of the most influential brands for the spring 2024 season during London Fashion Week. The company noted that Burberry’s show at Highbury Fields saw a significant boost in media value, thanks to a post by footballer Bukayo Saka, generating a media value of $297,700.”
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
