As Seen in Harper’s Bazaar
This analysis is based on 173 luxury fashion brands at 11 awards events and red carpets in 2024.
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- The three top designers’ most successful respective awards shows based on total media value were the Oscars for Versace ($9.7M) and Dior ($10.4M), and the Golden Globes for Gucci ($7.5M).
- Margot Robbie was seen in Armani, Balmain, Schiaparelli and Versace, frequently Barbie-inspired, all of these brands have racked up at least $4M in total media value over the course of the awards season.