WeArisma’s data played a key role in Lyst Index 2023, highlighting Burberry as one of the top brands at London Fashion Week SS24, contributing to its 10th position in the year’s most popular brands and accessories list.
Published On: January 17, 2024
We are delighted to share that WeArisma has been featured in L’Officiel for our contribution to Lyst Index’s most popular brands and accessories in 2023.
Lyst, recently released its highly anticipated Lyst Index 2023, showcasing the most popular brands and accessories of the year. Our data contributed to the ranking with SS24 London Fashion Week influencer insights.
Securing 10th position in the Lyst Index 2023 is Burberry. WeArisma’s influencer data and analytics identified Burberry in September 2023, as one of the most influential brands at London Fashion Week SS24 , this achievement comes a year after the appointment of Daniel Lee as the creative director.
Read the full article to discover the complete Lyst Index 2023 across brands, clothing and accessories here.
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
