Super Bowl LVIII achieved a record-breaking 126 million viewers, solidifying its place as the largest single TV audience ever. Among the standout brands, Apple Music led with $6.2 million in media value, while Temu, making its second consecutive appearance, generated $817,442 and ranked among the top 10 most talked-about brands. This reflects a trend of diverse brands leveraging Super Bowl ads to connect with audiences. Read more here!
Published On: February 19, 2024
The Super Bowl LVIII made history with a staggering 126 million viewers tuning in to CBS this past Sunday, cementing its status as the largest single TV audience ever recorded.
This year saw brands investing in the Super Bowl, including Apple Music and Chinese commerce company Temu.
Our influencer data and analytics identified Apple Music as the most talked about brands among influential sources at the Superbowl across social media with $6.2 million in media value.
Temu, a Chinese company, ran its second consecutive Super Bowl ad. Our analytics ranked Temu among the top 10 most talked about brands on social media during the Super Bowl, generating $817,442 in media value. Temu’s presence signifies a broader trend of diverse players entering the Super Bowl advertising game.
As Super Bowl advertising continues to evolve, it’s clear that retail brands like Temu are seizing the opportunity to connect with audiences in innovative ways.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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