In February, NARS Cosmetics, Dior Beauty, and Guerlain emerged as the leading international beauty brands in China, driven by influential Chinese celebrities like Xiao Zhan and Dilraba Dilmurat. Local brands Proya, Florasis, and Chando also made significant impacts, thanks to promotions by influencers Conan, Yanzheninky, and Yu Shuxin. Discover the strategies that enhanced brand visibility and engagement in the competitive Chinese market.
Published On: March 6, 2024
NARS Cosmetics, Dior Beauty and Guerlain were the most successful international beauty brands in China this February.
Chinese celebs like Xiao Zhan & Dilraba Dilmurat drove huge media value for Nars & Dior Beauty in China! Their posts reach millions, highlighting the power of local celebrities in introducing Western beauty brands to China. And with Guerlain, Chinese actresses Zhang Li & Zhang Yuxin boosted brand awareness during the Lunar New Year festive seasons. The Lunar New Year marks February as an important month for China-based marketing activations and strengthening brand impact.
Proya, Florasis and Chando were the most influential local brands. Chinese influencers like Conan and Yanzheninky boosted Proya’s and Florasis’s media value in China! Their posts generate significant engagement, showcasing the impact of local influential sources. And with Chando, Chinese celebrity Yu Shuxin elevated brand visibility on platforms like Weibo.
Stay tuned for the next leaderboard. It’ll be interesting to see what top beauty brands are activating their share of voice in the Chinese market.
Find out which strategies drove success in the highly competitive Chinese market this February here.
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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