Watch Coty’s testimonial to discover how WeArisma helped Coty increase the effectiveness of their influencer marketing strategy, gain a better picture of RoI and competitive performance.
If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
In 2025, influencer gifting has evolved from glossy PR packages to something much more meaningful: intentional, relationship-driven storytelling. Whether you’re a brand in beauty, fashion, tech, or wellness, the goal is the same – build real connections that drive advocacy, not just awareness.
That message resonated strongly during our recent Influencer Gifting & Seeding webinar, where we were joined by industry leaders Grace Fung, Influencer Marketing & Communications Lead at Coty, and Abigail, Talent Manager from Primark. They shared strategic insights into how their teams are evolving traditional gifting approaches to better align with shifting consumer expectations and brand objectives.
Influencer marketing has transformed significantly in recent years, expanding beyond simply identifying social media personalities with substantial followings. Today’s successful campaigns require sophisticated systems that address the entire marketing process, from strategic creator selection through content development to comprehensive performance analysis.
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WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
