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About us

WeArisma: Transforming Earned Media and Influencer Marketing for Brand Growth and Engagement

WeArisma, empowers brands to harness the power of earned media and influencer marketing to drive growth, engagement, and brand loyalty. Our platform, founded on an unparalleled global data set, provides reliable and actionable insights. We offer advanced tools for discovering influencers, leveraging AI to identify the perfect matches, and comprehensive tracking and reporting features to keep up with fast-changing trends. We capture engagement metrics from Instagram Stories, monitor organic influencer mentions, and compare performance with industry benchmarks to help brands understand their market position. 

Our platform also monitors brand sentiment and loyalty, identifies emerging trends, and uses predictive analytics to optimize strategies. In a world where earned media is the channel of growth, WeArisma unlocks this potential, enabling brands to discover influencers, track performance, and optimize strategies with confidence. We transform the complex landscape of earned media into a strategic advantage, driving more recommendations, changing perceptions, and building brand loyalty. Enhanced discovery and engagement with relevant influencers amplify brand reach, real-time tracking and insights ensure content resonates with target audiences, and optimized influencer strategies lead to more efficient use of marketing budgets. 

Authentic influencer partnerships foster deeper connections with consumers, comprehensive benchmarking and trend analysis keep brands ahead of market trends, and proactive sentiment monitoring protects and builds brand reputation. With WeArisma, brands can grow their influence, make informed business decisions, and realize substantial returns on their marketing investments.

Our Team

WeArisma was founded by a group of tech and digital media professionals who are passionate about building intuitive tool sets that fit seamlessly into your organisations. We pride ourselves on having an incredibly diverse team, with members who speak over 16 languages based across offices in both EMEA and APAC. Our diversity means we understand the nuances of how culture, perception, and interests differ by geography and by organisation.

Our strengths lie in the extensive expertise across the WeArisma team, ranging from engineering, influencer marketing and data science, to product development, communication and market research. These skills, coupled with our in-depth knowledge of the influencer marketing sector, enable our team to provide the qualitative and quantitative insights needed to support brands and agencies in achieving their goals.

At the helm of our team is Jenny Tsai, a pioneer of the marketing technology landscape and the founder and CEO of WeArisma. Jenny is a prominent and inspiring leader in digital marketing, whose work enabling influencers and brands to connect and establish hugely successful partnerships has transformed the world of influencer marketing. With an impressive international media career spanning TV, print, and digital media, and an educational background in finance and engineering, Jenny brings a unique skill-set at the intersection of tech, data, and creativity to WeArisma.