Protect your brand reputation and ensure alignment with the right values and topics.
The brand-building power of earned media is undeniable. While traditional marketing strategies focus on building top or bottom funnel performance, earned media is the channel where marketers can focus on the mid funnel and drive consideration and consumer preferences across the same channel.
In today’s saturated consumer and social media landscapes, chasing viral moments and social media buzz by working with mega celebrities is no longer enough. To ensure brand longevity and cultural relevance, brands need to be growing their brand affinity and loyalty through strategic community and brand-building efforts.
Existing metrics within the media industry such as Media Value, however, often focus on short-term, quantitative results and are geared towards share of wallet – the bigger the celebrity or influential source you work with, the higher your media value. But what if the focus is on driving long-term brand impact and quality interactions?
Our Brand Vibe does precisely this. Going beyond short-term metrics, it helps marketers measure their brand-building efforts across earned media. The score focuses on the quality of interactions and measures brand affinity and loyalty across influential sources and their communities.
The Brand Vibe Score: Transparent, Consistent, Objective, Actionable
Fully customizable, allowing you to tailor the score to your brand’s unique strategy.
A uniform measure that ensures alignment across your entire organization.
Provides a clear benchmark to validate your brand-building efforts.
Delivers insights that drive meaningful improvements to your brand strategy.
Our precision approach and unparalleled data help reduce risk to brand safety and reputation for your brand and new product categories and launches. Our technology carries out our precise due diligence on cultural tastemakers aligned with key brand values and topics your brand should and shouldn’t be associated with. To decrease partnership risk, advanced influencer scoring is applied to each influencer profile, enabling you to assess influencers through a risk score and highlighted risk topics and content.
Achieving strong brand affinity and loyalty rests on ensuring that your brand is perceived and associated with the right topics and values. Our AI analyses our unparalleled global data to uncover topics your brand could be associated with as well as your brand’s alignment with them. Discover which topics and trends your brand is already associated with. Understand your brand’s proximity to trends you want to be associated with versus that of your competitors and identify ways to enhance alignment.
WeArisma is trusted by the world’s most precious brands. But don’t just take our word for it; hear what our clients are saying about us and explore our case studies.
“WeArisma has been instrumental in helping us collaborate with a diverse range of influencers. The platform’s capabilities allow us to accurately track and measure the success of our campaigns.”
“WeArisma’s solution has given us comprehensive oversight of our activities, enabling us to work effectively with agencies to engage with local audiences across multiple regions.”
“With WeArisma, we gain the deep insights needed to align with the right influencers and ensure our brand remains relevant and impactful in a rapidly changing market.”
“WeArisma is useful in helping us work with a wide range of influencers and have the capacity within the platform which allows you to track your campaign measurement.”
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Niche influencers, with their dedicated and engaged audiences, offer brands better ROI, authentic engagement, and the opportunity to build long-term partnerships, making them an increasingly valuable asset in the evolving landscape of influencer marketing.
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Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma is a specialist in precision earned media that unleashes the power in numbers. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities and optimise business results. Removing the guesswork and reducing the risk.
