Brand Value and Reputation Management

Protect your brand reputation and ensure alignment with the right values and topics.

Measure and Grow Your Brand Value Across Influencer Marketing

Harness the Power of Earned Media

The brand-building power of earned media is undeniable. While traditional marketing strategies focus on building top or bottom funnel performance, earned media is the channel where marketers can focus on the mid funnel and drive consideration and consumer preferences across the same channel.

Building Brand Affinity

In today’s saturated consumer and social media landscapes, chasing viral moments and social media buzz by working with mega celebrities is no longer enough. To ensure brand longevity and cultural relevance, brands need to be growing their brand affinity and loyalty through strategic community and brand-building efforts.

Long-Term Brand Impact

Existing metrics within the media industry such as Media Value, however, often focus on short-term, quantitative results and are geared towards share of wallet – the bigger the celebrity or influential source you work with, the higher your media value. But what if the focus is on driving long-term brand impact and quality interactions?

Introducing Brand Vibe

Our Brand Vibe does precisely this. Going beyond short-term metrics, it helps marketers measure their brand-building efforts across earned media. The score focuses on the quality of interactions and measures brand affinity and loyalty across influential sources and their communities.

Informed by Industry-Leading Data and AI

The Brand Vibe Score: Transparent, Consistent, Objective, Actionable

Transparent

Fully customizable, allowing you to tailor the score to your brand’s unique strategy.

Consistent

A uniform measure that ensures alignment across your entire organization.

Objective

Provides a clear benchmark to validate your brand-building efforts.

Actionable

Delivers insights that drive meaningful improvements to your brand strategy.

Protect your brand reputation and ensure alignment with the right values and topics

Protect your brand 
reputation on earned

Our precision approach and unparalleled data help reduce risk to brand safety and reputation for your brand and new product categories and launches. Our technology carries out our precise due diligence on cultural tastemakers aligned with key brand values and topics your brand should and shouldn’t be associated with. To decrease partnership risk, advanced influencer scoring is applied to each influencer profile, enabling you to assess influencers through a risk score and highlighted risk topics and content.

Grow your brand affinity by aligning your brand with the right values and topics

Achieving strong brand affinity and loyalty rests on ensuring that your brand is perceived and associated with the right topics and values. Our AI analyses our unparalleled global data to uncover topics your brand could be associated with as well as your brand’s alignment with them. Discover which topics and trends your brand is already associated with. Understand your brand’s proximity to trends you want to be associated with versus that of your competitors and identify ways to enhance alignment.

Testimonials

Why our clients love us

WeArisma is trusted by the world’s most precious brands. But don’t just take our word for it; hear what our clients are saying about us and explore our case studies.

Insights

Stay Up to Date with Our Latest Industry Insights

Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.

A person with short curly hair wearing a yellow sweater sits at a desk, viewing a large wall-mounted screen displaying a colorful data dashboard with various pie charts, bar graphs, and line charts in a modern office setting. A plant is partially visible on the left, and a printed chart is pinned on the wall to the right.

Beyond Discovery: Integrated Influencer Marketing Tools for the Complete Campaign Lifecycle

Influencer marketing has transformed significantly in recent years, expanding beyond simply identifying social media personalities with substantial followings. Today’s successful campaigns require sophisticated systems that address the entire marketing process, from strategic creator selection through content development to comprehensive performance analysis.

Unlock the Future of Fashion Influence

WeArisma’s Fashion 2025 State of Influence Interactive Report – Your Essential Guide to Beauty Brand Success in the Digital Age. 

The fashion landscape is evolving. Traditional strategies no longer guarantee success – Resonance, Virality, and Authentic Engagement are beginning to define market leaders. 

Our latest Fashion 2025 State of Influence Report uncovers the key shifts shaping the industry and the strategies fueling sustained impact. 


Coty: Client Success Story

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