WeArisma is highlighted in Business Insider as one of the most promising marketing companies, praised by VC Rupa Popat for its six years of global data, positioning it as a leading independent source in influencer marketing.
Published On: October 7, 2022
WeArisma is featured in Business Insider as one of the most promising marketing and advertising companies according to VC’s, recognising our innovation and capabilities.
Rupa Popat, founder and managing director of Araya Ventures says, “WeArisma’s six years of data across 15,000 brands and more than 70 countries differentiates the company from its competitor set. That data “makes them the only credible independent global source of data in the market who can apply the ‘Moneyball’ approach to influencer marketing.”
“Marketer spending on influencer campaigns will surpass $4 billion this year, according to Insider Intelligence, and WeArisma, an early mover into the space that launched in 2015, is primed to capitalize. The company has already secured a portfolio of big brands in the EMEA and APAC region”.
“We have nearly doubled our growth in the last year and have had the privilege to work with some of the top brands in the world across 30 countries in EMEA, APAC and the Americas.” says Wearisma CEO Jenny Tsai.
Read the article here.
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Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.
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WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
