Published On: January 2, 2025
Campaigns this holiday season are getting more focused, with fewer influential sources driving stronger results. We’ve tracked global spending trends and benchmarks to help you assess if your holiday campaigns meet, exceed, or fall short of industry standards.
The fragrance industry has seen strong growth, with TikTok’s reach up 230% and a 70% increase in beauty trend searches. However, audience engagement hasn’t kept pace, creators are experiencing a 54% decline in average engagement per piece of content. While the beauty sector thrives and fragrance brands are seeing strong returns on TikTok, this highlights the importance of partnering with influential sources who can create stand-out content to build authentic connections with audiences.
“While viral moments are key to growing brand relevance, they are not enough, today campaigns need to to successfully grow brand resonance and drive positive associations.”
Dupes have surged in popularity over the past 18 months, with beauty driving 40% of the conversation. Gen Z embraces affordable beauty alternatives, contributing to $568M in EMV, prompting beauty brands to capitalise on this trend to engage the Gen Z market. The rivalry between Milk Hydro Grip and e.l.f. Power Grip primers highlights this shift. Milk Makeup’s inclusive branding and ethical commitment fueled its rebound, generating $307M EMV and 1B engagements. Meanwhile, e.l.f.’s viral momentum stumbled after a skin breakout debacle, shaking trust despite its strong social presence and lower price point. While viral moments are key to growing brand relevance, they are not enough, today campaigns need to to successfully grow brand resonance and drive positive associations.
Join us in January as we delve into the must-know trends of 2025 to keep your strategies sharp and your brand ahead of the curve.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Ever wondered how top influencers turn their social media presence into a thriving business? The secret lies in something that might surprise you: data. Behind the perfectly curated posts and engaging stories, successful influencers are quietly mastering the art of campaign tracking – the very thing that separates casual content creators from professional digital marketers.
Inside, we’ll explore how leading influencers use performance metrics to secure bigger brand deals and prove their value through strategic campaign tracking. Whether you’re a content creator or brand, these insights reveal the true drivers behind today’s most successful influencer partnerships.
WeArisma’s Luxury 2025 State of Influence Interactive Report – Your Essential Guide to Luxury Brand Success in the Digital Age.
Times have changed, and so have consumer preferences, leading to a departure from what good looks like. To evaluate earned media partnership efficacy this new era requires a new way of thinking about success.
Influential voices have delivered outstanding Ripple Impact for the world’s top-performing luxury brands, collectively reaching and engaging far more consumers than brand owned social media channels. They:
Reached 9X more consumers, generated 8X higher EMV, produced 66X more content, and drove 8X greater Engagement
This interactive report lets you explore key performance metrics, compare data across countries, and discover which luxury brands lead the rankings.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
