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Campaign Measurement and Reporting

Measure and report on your influencer 
programme impact.

How Campaign Measurement and Reporting can help you

Through our precise earned approach, we can help you evaluate the earned media channel’s holistic ROI and establish predictability of results through strategies that drive more recommendations, engage untapped audiences, and acquire customers.

We will be your trusted partner in helping you with the marketing and media budget planning process, enabling you to build scenarios of impact based on your allocations, establishing predictability of returns and comparing the channel’s effectiveness to others.

Measure the effectiveness of your influencer activations across advanced brand-building and performance KPIs

Easily create your influencer campaigns. Closely track your campaign, event or gifting in real time to identify the strengths within your ambassador portfolio and make quick optimisation decisions. Evaluate strategy effectiveness based on a wide range of qualitative and quantitative brand-building and performance metrics including Reach, Impressions, Brand Affinity, Brand Loyalty, Brand Vibe, Share of Voice, Media Value, Engagement Rate, Mentions, Clicks, Sales, CPM, CPE, CPC, CPA and more.

Assess and analyse your influencer selections by understanding whether those you endorse are reaching the right audiences and driving the desired level of growth and cultivating a positive brand image. Benchmark how influencers have performed for you versus other brands in your industry. Produce detailed campaign performance reports with one click and export all campaign content with one click.

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Customise any KPI based on your organisation’s requirements

We are committed to ensuring that we are providing your organisation with a single source of earned media measurement and consistent global language to evaluate your performance. We have the unique capabilities to customise any KPI to your tailored requirements helping ensure consistent, transparent performance tracking across your global brand portfolio and organisation.

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Forecast future strategy effectiveness 

Forecast campaign effectiveness based on precise individual influencer performance across different social platforms, geographies and content types. Measure the gap between your current and potential success and identify key areas of improvements to inform future performance targets.

Showcase the success of your activations with digestible insights and beautiful reporting

Showcase which influencer, content, platform and creative strategies are driving your success through precise, digestible and actionable culturally-nuanced insights. Showcase the cultural and strategic impact of your campaigns. Compare brand perception and sentiment across different markets and audiences. Produce beautiful, bespoke reports customisable to your organisation’s needs to showcase the impact of your strategies. Add your logos, customise colours and fonts and make them your own.

Testimonials

Why our clients love us

WeArisma is trusted by the world’s most precious brands. But don’t just take our word for it; hear what our clients are saying about us and explore our case studies.

Insights

Stay Up to Date with Our Latest Industry Insights

Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.

Niche Influencers

The Power of Niche Influencers: Why targeting smaller, more engaged audiences can yield better results

Niche influencers, with their dedicated and engaged audiences, offer brands better ROI, authentic engagement, and the opportunity to build long-term partnerships, making them an increasingly valuable asset in the evolving landscape of influencer marketing.

WeArisma’s Partnership with Jing Daily: How Global vs. Local Beauty Brands Perform in China, June Edition

Coty: Client Success Story

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