WeArisma CEO Jenny Tsai and Coty’s Grace Fung shared strategies for optimizing brand advocacy in the beauty industry during a CEW UK webinar. The discussion covered a 3-step approach to effective brand advocacy, Coty UK’s successful #perfectasiam campaign with Marc Jacobs, and top brands based on WeArisma’s Brand Advocacy Index™ (BAI™). Watch the full video on CEW UK’s YouTube channel for detailed insights and strategies.
Published On: May 17, 2021
The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to overcome. From partnering with the wrong advocates to taking a haphazard approach to gifting, it’s easier than ever for beauty brands to get #cancelled and lose revenue.
Wearisma’s CEO Jenny Tsai and Coty’s Influencer Marketing & Comms Lead, Luxury Colour & Fragrances Manager, Grace Fung were joined for this CEW UK exclusive webinar, where they take you through the insights, solutions and winning strategies you need to take a methodical and winning approach to brand advocacy.
You can watch the full video on CEW UK’s Youtube Channel.
Key topics discussed:
During the webinar, the performances of global beauty brands’ Brand Advocacy strategies were benchmarked and ranked by Wearisma’s proprietary Brand Advocacy Index™ (BAI™) score. Interested in understanding your brands’ positioning amongst consumers in the beauty industry, broken down by specific regions?
Get in touch to know where you’ve ranked, and more importantly, how you can improve.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
In 2025, influencer gifting has evolved from glossy PR packages to something much more meaningful: intentional, relationship-driven storytelling. Whether you’re a brand in beauty, fashion, tech, or wellness, the goal is the same – build real connections that drive advocacy, not just awareness.
That message resonated strongly during our recent Influencer Gifting & Seeding webinar, where we were joined by industry leaders Grace Fung, Influencer Marketing & Communications Lead at Coty, and Abigail, Talent Manager from Primark. They shared strategic insights into how their teams are evolving traditional gifting approaches to better align with shifting consumer expectations and brand objectives.
WeArisma’s Personal Care 2025 State of Influence Interactive Report – The Definitive Guide to Winning in Bath and Body, Hair Care, Skincare, and Wellness Through Influencer Strategy
The personal care market is booming – but only the most emotionally resonant brands are cutting through the noise. Authenticity, expert credibility, and self-care storytelling are driving the next wave of influence.
Our Personal Care 2025 State of Influence Report reveals how Dove, Nivea, Aquaphor, and Bevel are shaping the future of the category – and how your brand can do the same.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
