At Coty UK’s Creator Social, WeArisma’s CEO Jenny Tsai and Grace Fung discussed influencer marketing trends, showcased how Wearisma’s support helped Coty UK achieve double the industry average engagement rate, and explored improved brand-creator collaboration. Download the event slides here.
Published On: March 28, 2022
The team at Wearisma were delighted to join the team Coty UK at their Creator’s Social last week.
To a room of talented professionals and creators, Wearisma’s Founder and CEO Jenny Tsai and Grace Fung, International Influencer Marketing and Comms Lead at Coty UK presented:
You can download the slides from the event here.
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.