WeArisma’s 2025 State of Luxury Report has been featured WWD! Amongst the numerous metrics for luxury brands to benchmark against competitors, we highlight Resonance and Virality as crucial, underlooked criteria.
Published On: March 14, 2025
Lanvin was the top performer across Resonance with a score of 19.1% compared to an industry average of 12%, shining with its diverse and multifaceted brand positioning. Ralph Lauren achieved the highest Virality grade by leveraging major cultural events such as the 2024 Olympics and the U.S. Open.
Qeelin drove the highest Resonance with an impressive 33.8% compared to an industry average of 13% through its increased presence in East Asia. David Yurman ranked the highest in Virality thanks to trendy ambassadors like Alex Consani and Sabrina Carpenter.
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“WeArisma said Resonance showcases the percentage of consumers interacting with influencer content compared to the total number viewing it, while Virality tracks the extent to which influencer content spreads beyond their immediate audience.” – WWD
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WeArisma’s 2025 State of Luxury Report has been featured WWD! Amongst the numerous metrics for luxury brands to benchmark against competitors, we highlight Resonance and Virality as crucial, underlooked criteria.
WeArisma’s Luxury 2025 State of Influence Interactive Report – Your Essential Guide to Luxury Brand Success in the Digital Age.
Times have changed, and so have consumer preferences, leading to a departure from what good looks like. To evaluate earned media partnership efficacy this new era requires a new way of thinking about success.
Influential voices have delivered outstanding Ripple Impact for the world’s top-performing luxury brands, collectively reaching and engaging far more consumers than brand owned social media channels. They:
Reached 5X more consumers, generated 4X higher EMV, produced 33X more content, and drove 4.5X greater Engagement
This interactive report lets you explore key performance metrics, compare data across countries, and discover which luxury brands lead the rankings.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
