Explore how Thailand, Taiwan, and South Korea successfully utilized celebrity-driven campaigns and video content to adapt and thrive in 2020’s challenging beauty market.
Published On: September 2, 2020
In the first half our ‘How has beauty changed in APAC in 2020?’ infographic series, we looked into the strategies winning among beauty audiences in Japan, Singapore, Malaysia and Hong Kong. Using Wearisma’s intelligent brand analytics tool, in the instalment, we’re zooming in on Thailand, Taiwan and South Korea.
Discover how celebrity-driven campaigns, video content and other strategies were adopted to great success in these regions. In a year of uncertainty, what can we learn from APAC brands about harnessing the power of brand advocacy to be both adaptive and resilient? Find out below!
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