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How has #beauty changed in APAC in 2020? – Part 2 [Infographic]

Explore how Thailand, Taiwan, and South Korea successfully utilized celebrity-driven campaigns and video content to adapt and thrive in 2020’s challenging beauty market.

Published On: September 2, 2020

Unveiling Beauty Strategies in Thailand, Taiwan, and South Korea: Lessons from 2020

In the first half our ‘How has beauty changed in APAC in 2020?’ infographic series, we looked into the strategies winning among beauty audiences in Japan, Singapore, Malaysia and Hong Kong. Using Wearisma’s intelligent brand analytics tool, in the instalment, we’re zooming in on Thailand, Taiwan and South Korea.

Discover how celebrity-driven campaigns, video content and other strategies were adopted to great success in these regions. In a year of uncertainty, what can we learn from APAC brands about harnessing the power of brand advocacy to be both adaptive and resilient? Find out below!

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Source: Wearisma data

Source: Wearisma data

Source: Wearisma data

Do you want to know more about the latest trends in your market? Wearisma’s powerful analytics tool allows you to make intelligent insights so you can ensure your campaign’s success!

Contact us now to request a free demo that will take you on the first steps to maximising the results of your influencer campaigns!

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