Uncover the Power of Influence

Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.

This year promises exciting shifts in the influencer marketing landscape, with trends that will redefine how brands connect with audiences. At WeArisma we leverage our seven years of historical data and over 20 billion pieces of content to predict the key trends you need to know about.

Here are the key trends we have identified for 2025 – from cross-niche creators to the rise of experiential luxury – we provide you with deeper insights into how influencer marketing is evolving and how audiences are feeling about these changes.

The potential TikTok ban in the US has left brands and creators exploring alternatives, with Rednote (Xiaohongshu) emerging as a popular choice among Gen Z.