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Insights on Influence

Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing. From beauty to brand advocacy, health & wellness to trending topics, our blog provides actionable advice and thought leadership to help you succeed.

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What Is Competitive Benchmarking? Understanding the Basics and Benefits

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The Measurement Evolution: Why Traditional Metrics Fall Short in Influencer Marketing

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Integrated Impact: Leveraging Traditional Ads and Influencer Partnerships

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Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing.

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Competitive benchmarking

What Is Competitive Benchmarking? Understanding the Basics and Benefits

When you’re looking to rise above a crowded field, understanding your competitors’ moves and how you compare is crucial. Competitive benchmarking provides that perspective, helping you pinpoint what’s working, what’s not, and where untapped potential lies. Below, we’ll clarify the essentials of competitive benchmarking and show you how it can supercharge your brand’s growth strategy.

Influencer metrics

The Measurement Evolution: Why Traditional Metrics Fall Short in Influencer Marketing

Success is no longer determined by vanity metrics such as likes, comments, and follower counts. While these traditional measures of success served as early benchmarks, the evolving complexity of the creator economy has exposed their limitations. Today, data-driven brands demand a more nuanced and comprehensive approach to measurement—one that aligns with the multifaceted impact of influencer campaigns across platforms and over time.

Influencer vs. traditional ads

Integrated Impact: Leveraging Traditional Ads and Influencer Partnerships

Brands are increasingly blending traditional advertising with influencer marketing to create powerful, unified campaigns that maximize reach and engagement. By leveraging the broad visibility of traditional media alongside the authenticity of influencer partnerships, they’re achieving the best of both worlds—credibility and connection.

Influencer Marketing vs Traditional Advertising

Influencer Marketing vs Traditional Advertising: Which is Right for Your Brand?

Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.

Brand Partnerships on Instagram

Data-Driven Instagram Collaborations for Long-Term Impact and Brand Growth

Instagram offers brands and influencers powerful ways to connect with audiences through strategic partnerships. But to get the most out of these collaborations, brands and influencers need to approach them with a data-driven, purposeful mindset that goes beyond simple promotion.

ROI

Unlocking Brand Impact: A Guide to Maximizing ROI with Influencer Analytics

When Dunkin’ partnered with TikTok star Charli D’Amelio to create “The Charli” drink, it wasn’t just a marketing win – the campaign drove a 57% increase in app downloads and boosted cold brew coffee sales by 20% (source). Behind successful campaigns like these are sophisticated influencer analytics platforms that enable brands to measure, predict, and optimize their influencer marketing investments. As the creator economy grows more complex, these analytics platforms have become essential tools for data-driven marketing teams.

Victoria’s Secret is so back, blending legendary Angels with a redefined, inclusive vision.

Victoria’s Secret has officially reclaimed the spotlight with its anticipated return, drawing massive media attention and over 40.6 million engagements. The new show not only dazzled audiences but also showcased a commitment to inclusivity and diversity, setting the stage for a refreshed brand identity. With major media coverage from outlets like Vogue and Bustle, and performances by iconic artists like Blackpink’s Lisa and Cher, #VSFS24 is capturing the cultural moment. From Gigi Hadid’s stunning return to the runway to the empowering presence of body-positive advocate Ashley Graham and transgender models Alex Consani and Valentina Sampaio, the brand is signaling a new era of relevance. Here’s how Victoria’s Secret is redefining its legacy for the modern consumer.

power-of-niche

The Power of Niche Influencers: Why targeting smaller, more engaged audiences can yield better results

Niche influencers, with their dedicated and engaged audiences, offer brands better ROI, authentic engagement, and the opportunity to build long-term partnerships, making them an increasingly valuable asset in the evolving landscape of influencer marketing.

winning-strategy

Crafting a Winning Influencer Marketing Strategy: A step-by-step guide for brands

This step-by-step guide outlines essential strategies for brands to effectively harness influencer marketing, ensuring clear objectives, targeted audience engagement, and impactful collaborations for maximum ROI.

Influencer Marketing

From Broad Strokes to Precision: The Evolution of Industry Influence and Key Takeaways

The evolution from traditional media to influencer-led campaigns has reshaped brand promotion, with platforms like Wearisma playing a crucial role in enabling data-driven strategies, authentic collaborations, and adaptability in an ever-changing digital landscape.

Future Influencer Marketing Trends

Future Trends in Influencer Marketing: Predictions for the next big shifts in industry influence and strategy

Influencer marketing is evolving rapidly, with brands increasingly relying on advanced analytics, AI-driven tools, and ethical partnerships to create more genuine and effective collaborations. Wearisma’s innovative platform is at the forefront of these shifts, offering real-time tracking, predictive analysis, and specialized influencer discovery.

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WeArisma in WWD on the Cannes Film Festival and the most successful luxury brands 

In May, the Cannes Film Festival and a Versace show featuring Dua Lipa generated millions in media value, with BLACKPINK’s Rosé alone driving $6.6 million for Saint Laurent. Discover the most mentioned brands, who achieved a 313% engagement rate for Boss, and the celebrities who boosted Saint Laurent, Dior, and Chanel.

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WeArisma’s CEO in PMW discussing Twitter’s future

WeArisma CEO Jenny Tsai shared insights with Performance Marketing World on how Twitter’s new CEO, Linda Yaccarino, is poised to enhance the platform’s advertising credibility and compete effectively with other social media giants. To attract top-tier influencers and boost advertiser revenue, Tsai notes that Twitter must improve its creator revenue sharing deals, similar to platforms like YouTube and Twitch.

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WeArisma in The Sun featuring the top British cleanfluencers

The top cleanfluencers owe their success to their authenticity and the ability to showcase their true personalities. Whether they started with celebrity status or built their following from scratch, these influencers invite people into their homes and lives, revealing a more relatable and human side. They show that, just like everyone else, they work hard to maintain their homes.

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WeArisma’s CEO in Forbes discussing the rise of luxury pet influencer collaborations

Petfluencers have revolutionized the way brands promote pet products, bringing them into the spotlight on social media platforms like TikTok and Instagram. These influencers not only drive consumer interest but also reshape the image of devoted pet ownership. According to Jenny Tsai, CEO of WeArisma, the UK pet market is valued at £5.9 billion, with luxury brands like Gucci and Moncler generating millions in media value and engagement through their pet collections.

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How to grow your brands’ market share in China with Red (Xiaohongshu)

Traditional marketing channels like TV and print are losing effectiveness in China, where consumers prioritize authenticity and turn to influencers for brand recommendations. With 81% of Chinese consumers purchasing products endorsed by influencers, brands must collaborate with influential sources on platforms like Red (Xiaohongshu) to create localized, high-quality content. Red, a blend of Instagram and Pinterest, is crucial for engaging Millennial and Gen Z consumers in China, providing a powerful platform for brand discoverability and market expansion through influencer-driven, keyword-optimized content.

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WeArisma’s report in WWD on the most influential luxury brands at the Coronation of His Majesty King Charles III

The Coronation of King Charles III captivated global attention, positioning London as a key fashion hub. WeArisma’s feature in Women’s Wear Daily reveals the luxury brands that stood out, with Vivienne Westwood achieving the highest media value. Discover why Suzannah London, Claire Mischevani, and Jess Collett had the highest engagement rates, and see which brands were most mentioned at this prestigious event.

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WeArisma in WWD on the British Coronation and how Katy Perry and Kate Middleton generated the highest media value

According to WeArisma, Katy Perry and Kate Middleton had the most influential moments during the coronation. Perry’s lilac Vivienne Westwood outfit achieved a media value of $4.7 million, while Middleton’s Alexander McQueen gown garnered an engagement value of $349,700 from Time magazine’s Instagram. Jenny Tsai, CEO of WeArisma, highlights the event’s impact on boosting the global visibility and reputation of British fashion brands.

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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.

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