Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing. From beauty to brand advocacy, health & wellness to trending topics, our blog provides actionable advice and thought leadership to help you succeed.
Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing.
In May, the Cannes Film Festival and a Versace show featuring Dua Lipa generated millions in media value, with BLACKPINK’s Rosé alone driving $6.6 million for Saint Laurent. Discover the most mentioned brands, who achieved a 313% engagement rate for Boss, and the celebrities who boosted Saint Laurent, Dior, and Chanel.
WeArisma CEO Jenny Tsai shared insights with Performance Marketing World on how Twitter’s new CEO, Linda Yaccarino, is poised to enhance the platform’s advertising credibility and compete effectively with other social media giants. To attract top-tier influencers and boost advertiser revenue, Tsai notes that Twitter must improve its creator revenue sharing deals, similar to platforms like YouTube and Twitch.
The top cleanfluencers owe their success to their authenticity and the ability to showcase their true personalities. Whether they started with celebrity status or built their following from scratch, these influencers invite people into their homes and lives, revealing a more relatable and human side. They show that, just like everyone else, they work hard to maintain their homes.
Petfluencers have revolutionized the way brands promote pet products, bringing them into the spotlight on social media platforms like TikTok and Instagram. These influencers not only drive consumer interest but also reshape the image of devoted pet ownership. According to Jenny Tsai, CEO of WeArisma, the UK pet market is valued at £5.9 billion, with luxury brands like Gucci and Moncler generating millions in media value and engagement through their pet collections.
Traditional marketing channels like TV and print are losing effectiveness in China, where consumers prioritize authenticity and turn to influencers for brand recommendations. With 81% of Chinese consumers purchasing products endorsed by influencers, brands must collaborate with influential sources on platforms like Red (Xiaohongshu) to create localized, high-quality content. Red, a blend of Instagram and Pinterest, is crucial for engaging Millennial and Gen Z consumers in China, providing a powerful platform for brand discoverability and market expansion through influencer-driven, keyword-optimized content.
The Coronation of King Charles III captivated global attention, positioning London as a key fashion hub. WeArisma’s feature in Women’s Wear Daily reveals the luxury brands that stood out, with Vivienne Westwood achieving the highest media value. Discover why Suzannah London, Claire Mischevani, and Jess Collett had the highest engagement rates, and see which brands were most mentioned at this prestigious event.
According to WeArisma, Katy Perry and Kate Middleton had the most influential moments during the coronation. Perry’s lilac Vivienne Westwood outfit achieved a media value of $4.7 million, while Middleton’s Alexander McQueen gown garnered an engagement value of $349,700 from Time magazine’s Instagram. Jenny Tsai, CEO of WeArisma, highlights the event’s impact on boosting the global visibility and reputation of British fashion brands.
Jenny Tsai, CEO of WeArisma, emphasizes the shift in consumer behavior from traditional search engines to social media for discovering brands and products. With 48% of Gen Z finding new products through influencers, Tsai highlights the importance of ranking on social feeds. As influencer content grows, businesses must adapt their strategies to enhance visibility on platforms like YouTube and TikTok, paralleling Google’s search ranking strategies. Earned influence analytics provide valuable insights into a brand’s prominence on social media, guiding brands to optimize their performance.
A new report by London-based WeArisma reveals that engagement rates soar when celebrities mention their outfits on social media, even briefly. We are thrilled to share our feature in Women’s Wear Daily, focusing on the Met Gala’s most discussed brands. Discover the impact of Dua Lipa’s Chanel partnership, how collaborations with Gen Z favorites boosted engagement for Simone Rocha, Valentino, and Dior, and find out who drove a remarkable 1,945.4% engagement rate for Valentino.
Web3 is reshaping luxury marketing with blockchain technology and Web3 influencers. WeArisma’s data shows a significant rise in NFT mentions and media value from 2020 to 2022. Gucci and Tiffany & Co. are at the forefront, using Web3 collaborations and NFTs to drive engagement and sales. Virtual influencers like Prada’s Candy and Tommy Hilfiger’s Daisy are also enhancing brands’ digital presence. As Web3 evolves, luxury brands are uniquely engaging consumers through these innovations.
To stay ahead in a post-pandemic world, brands should leverage TikTok’s growing influence, embrace China’s social commerce model, utilize KOL loyalty programs, and adopt a comprehensive influencer strategy to build authentic connections and drive engagement.
In 2020, UK audiences engaged most with sponsored content, while France’s top trend was fashion and style. Japan’s focus shifted to luxury and safety, Germany saw a surge in homeware content, and the US highlighted the prominence of sponsored ads and social justice movements like #BlackLivesMatter.
In Q2, social media trends reveal unique interests across markets: the UK focused on #InteriorDesign and #Makeup, the USA highlighted #BlackLivesMatter and #KendallxKylie, France buzzed with #Football and #Concours, Italy engaged with #Food and #Insanitypage, and Japan saw growth in #PR and #OOTD, indicating diverse regional preferences brands should leverage for impactful engagements.
Rihanna’s Fenty Beauty, known for its inclusive approach, is expanding into skincare with Fenty Skin, leveraging male beauty influencers to drive engagement and replicate its previous success, amidst a growing trend in male beauty and skincare.
The luxury menswear market is on the rise, driven by Millennials and Gen Z, with Gucci’s A/W 2020 show highlighting this shift. Wearisma’s analysis shows a 23% annual growth in online menswear discussions since 2018, with China leading in Media Value growth at 73%.
With sustainability now essential, Wearisma’s data shows a 50% increase in engagement with sustainable content. Brands like Loewe and Gucci have thrived by focusing on targeted sustainability efforts that resonate with consumers.
Wearisma predicts that in 2020, brands will need to navigate evolving social media communities, embrace exclusive online spaces, leverage nostalgia and creativity, and focus on ephemeral content to stay ahead in influencer marketing.
Last week, Wearisma’s APAC Influencer Marketing Manager, Vicky Huang, presented key insights on data-driven influencer marketing at the Conde Nast Summit Forum in Taipei, highlighting trends in Taiwanese influencer content, the popularity of luxury brands like Gucci, Dior, and Chanel, and introducing emerging micro-influencers that luxury brands should engage with.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma is a specialist in precision earned media that unleashes the power in numbers. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities and optimise business results. Removing the guesswork and reducing the risk.
