Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing. From beauty to brand advocacy, health & wellness to trending topics, our blog provides actionable advice and thought leadership to help you succeed.
Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing.
Sponsored influencer trips, though costly, often yield significant rewards by generating highly engaging content. Wearisma’s Travel Index highlights 2019’s top influencer destinations, showcasing how the Travel & Tourism sector leverages influencers to boost global tourism and reshape destination perceptions.
Wearisma’s latest analysis shows that Influencer Marketing strategies cannot be universally applied. Key differences in Japan, the UK, and France, such as varying Influencer engagement rates, agency involvement, product interests, conversation topics, and transparency standards, highlight the need for tailored approaches. Use intelligent data to adapt strategies for each market effectively. Subscribe to our newsletter for insights on luxury brand trends.
As Valentine’s Day nears, couple influencers are showing a significant boost in engagement. Our analysis reveals that featuring partners can increase engagement rates, as seen with UK’s Shantania Beckford, Italy’s Mariano Di Vaio, France’s Betty Autier, and Japan’s Ryuchell. Brands should consider leveraging couple influencers for greater visibility and a broader audience reach.
In 2019, Influencer Marketing is set to evolve with increased transparency due to regulations, the integration of AI for data-driven insights, a focus on social commentary, and the rising influence of podcasts for deeper audience connection.
As 78% of brands prepare influencer marketing strategies by the end of 2017, focus on long-term relationships rather than short-term campaigns. Assess if you’re committed to sustained partnerships, align with influencers fitting your brand’s identity, and ensure timely compensation to build lasting, impactful connections with your audience.
As we continue to navigate our lives online, influencer marketing has emerged as a dominant force in social and digital landscapes. In 2017, expect Facebook to solidify its lead with live videos and interactive content, while AR/VR could redefine the shopping experience. With increasing competition, brands will need to tailor content and leverage trusted influencers to capture and maintain consumer attention amidst the growing flood of digital information.
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WeArisma is a specialist in precision earned media that unleashes the power in numbers. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities and optimise business results. Removing the guesswork and reducing the risk.
