Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing. From beauty to brand advocacy, health & wellness to trending topics, our blog provides actionable advice and thought leadership to help you succeed.
Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing.
Niche influencers, with their dedicated and engaged audiences, offer brands better ROI, authentic engagement, and the opportunity to build long-term partnerships, making them an increasingly valuable asset in the evolving landscape of influencer marketing.
This step-by-step guide outlines essential strategies for brands to effectively harness influencer marketing, ensuring clear objectives, targeted audience engagement, and impactful collaborations for maximum ROI.
The evolution from traditional media to influencer-led campaigns has reshaped brand promotion, with platforms like Wearisma playing a crucial role in enabling data-driven strategies, authentic collaborations, and adaptability in an ever-changing digital landscape.
Influencer marketing is evolving rapidly, with brands increasingly relying on advanced analytics, AI-driven tools, and ethical partnerships to create more genuine and effective collaborations. Wearisma’s innovative platform is at the forefront of these shifts, offering real-time tracking, predictive analysis, and specialized influencer discovery.
In May, the Cannes Film Festival and a Versace show featuring Dua Lipa generated millions in media value, with BLACKPINK’s Rosé alone driving $6.6 million for Saint Laurent. Discover the most mentioned brands, who achieved a 313% engagement rate for Boss, and the celebrities who boosted Saint Laurent, Dior, and Chanel.
WeArisma CEO Jenny Tsai shared insights with Performance Marketing World on how Twitter’s new CEO, Linda Yaccarino, is poised to enhance the platform’s advertising credibility and compete effectively with other social media giants. To attract top-tier influencers and boost advertiser revenue, Tsai notes that Twitter must improve its creator revenue sharing deals, similar to platforms like YouTube and Twitch.
The top cleanfluencers owe their success to their authenticity and the ability to showcase their true personalities. Whether they started with celebrity status or built their following from scratch, these influencers invite people into their homes and lives, revealing a more relatable and human side. They show that, just like everyone else, they work hard to maintain their homes.
Petfluencers have revolutionized the way brands promote pet products, bringing them into the spotlight on social media platforms like TikTok and Instagram. These influencers not only drive consumer interest but also reshape the image of devoted pet ownership. According to Jenny Tsai, CEO of WeArisma, the UK pet market is valued at £5.9 billion, with luxury brands like Gucci and Moncler generating millions in media value and engagement through their pet collections.
Traditional marketing channels like TV and print are losing effectiveness in China, where consumers prioritize authenticity and turn to influencers for brand recommendations. With 81% of Chinese consumers purchasing products endorsed by influencers, brands must collaborate with influential sources on platforms like Red (Xiaohongshu) to create localized, high-quality content. Red, a blend of Instagram and Pinterest, is crucial for engaging Millennial and Gen Z consumers in China, providing a powerful platform for brand discoverability and market expansion through influencer-driven, keyword-optimized content.
The Coronation of King Charles III captivated global attention, positioning London as a key fashion hub. WeArisma’s feature in Women’s Wear Daily reveals the luxury brands that stood out, with Vivienne Westwood achieving the highest media value. Discover why Suzannah London, Claire Mischevani, and Jess Collett had the highest engagement rates, and see which brands were most mentioned at this prestigious event.
According to WeArisma, Katy Perry and Kate Middleton had the most influential moments during the coronation. Perry’s lilac Vivienne Westwood outfit achieved a media value of $4.7 million, while Middleton’s Alexander McQueen gown garnered an engagement value of $349,700 from Time magazine’s Instagram. Jenny Tsai, CEO of WeArisma, highlights the event’s impact on boosting the global visibility and reputation of British fashion brands.
Jenny Tsai, CEO of WeArisma, emphasizes the shift in consumer behavior from traditional search engines to social media for discovering brands and products. With 48% of Gen Z finding new products through influencers, Tsai highlights the importance of ranking on social feeds. As influencer content grows, businesses must adapt their strategies to enhance visibility on platforms like YouTube and TikTok, paralleling Google’s search ranking strategies. Earned influence analytics provide valuable insights into a brand’s prominence on social media, guiding brands to optimize their performance.
A new report by London-based WeArisma reveals that engagement rates soar when celebrities mention their outfits on social media, even briefly. We are thrilled to share our feature in Women’s Wear Daily, focusing on the Met Gala’s most discussed brands. Discover the impact of Dua Lipa’s Chanel partnership, how collaborations with Gen Z favorites boosted engagement for Simone Rocha, Valentino, and Dior, and find out who drove a remarkable 1,945.4% engagement rate for Valentino.
Web3 is reshaping luxury marketing with blockchain technology and Web3 influencers. WeArisma’s data shows a significant rise in NFT mentions and media value from 2020 to 2022. Gucci and Tiffany & Co. are at the forefront, using Web3 collaborations and NFTs to drive engagement and sales. Virtual influencers like Prada’s Candy and Tommy Hilfiger’s Daisy are also enhancing brands’ digital presence. As Web3 evolves, luxury brands are uniquely engaging consumers through these innovations.
Jenny Tsai, Founder and CEO of Wearisma, shares key insights on finding the right influencers, avoiding tokenistic marketing, and utilizing free resources for effective influencer strategies in her recent Keep Optimising Podcast feature.
Wearisma CEO Jenny Tsai’s webinar unveils how to shift from audience to community. Discover how to find the right consumer advocates, why a strong advocacy strategy is crucial, and actionable steps for success. Highlights include leveraging community relationships and real-world examples like Ann Summers. For quick insights, explore Jenny’s Q&A snippets.
In Episode 2 of ‘Meet The Clients,’ Grace Fung of Coty discusses how Wearisma boosted engagement for Marc Jacobs’ Fragrance and Gucci Beauty by 25% and 55%. Discover Coty’s strategies, the future of influencer marketing, and Grace’s tips on leveraging influencer partnerships and diversity for success.
In our new Video Series, Episode 1 features Emma Little, Global Brand Advocacy Manager at MADE.COM, who shares insights on how their influencer marketing strategy, supported by Wearisma’s tools, has achieved remarkable engagement and success.
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