Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing. From beauty to brand advocacy, health & wellness to trending topics, our blog provides actionable advice and thought leadership to help you succeed.
Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing.
WeArisma CEO Jenny Tsai and Coty’s Grace Fung shared strategies for optimizing brand advocacy in the beauty industry during a CEW UK webinar. The discussion covered a 3-step approach to effective brand advocacy, Coty UK’s successful #perfectasiam campaign with Marc Jacobs, and top brands based on WeArisma’s Brand Advocacy Index™ (BAI™). Watch the full video on CEW UK’s YouTube channel for detailed insights and strategies.
We hosted a re-run of our “How to Revolutionize Your Influencer Marketing Strategy with Brand Advocacy” Webinar for our APAC and SEAP audiences. Wearisma experts Charlotte Darby and Vicky Shiao-Yun Huang discussed the importance of transforming loyal customers into brand advocates, introduced Wearisma’s Brand Advocacy Index™, and highlighted the new Consumer Advocacy Tab. Key takeaways include the crucial role of brand advocacy, Wearisma’s solutions for building a strong advocate community, and insights from the Q&A session. Watch the full webinar and download the deck to explore strategies for enhancing brand loyalty and achieving your KPIs.
We’re thrilled to introduce Wearisma’s Brand Advocacy Index™ (BAI™), a proprietary metric that measures the strength of your brand’s community of advocates. In this post, we explore the importance of nurturing relationships with brand advocates, highlight successful strategies, and discuss how tiered gifting can elevate your brand’s advocacy efforts.
In our first Brand Advocacy webinar, CEO Jenny Tsai and Lucy Sellers from Ann Summers discussed strategies for generating 1K pieces of User Generated Content weekly and leveraging Wearisma’s solutions to build strong brand advocates, along with the introduction of Wearisma’s Brand Advocacy Index for ranking brand loyalty.
Wearisma’s 2021 research reveals that 74% of consumers are influenced more by recommendations from people they know than by high-profile influencers. As brand advocacy evolves, measurement becomes crucial for success, echoing the personal, trusted approach of Avon’s door-to-door sales representatives.
Oh Polly has excelled in influencer marketing by leveraging TikTok, where their paid content generates significantly higher Engagement Rates compared to organic posts. From August to December 2020, TikTok influencers’ paid content averaged 68% Engagement, far surpassing the 15% for organic mentions. Wearisma’s data highlights key influencers like 박지은JJ and Robbijan, whose impactful posts have driven substantial engagement and broadened Oh Polly’s global reach, demonstrating the importance of a well-curated brand advocacy strategy for market expansion.
To stay ahead in a post-pandemic world, brands should leverage TikTok’s growing influence, embrace China’s social commerce model, utilize KOL loyalty programs, and adopt a comprehensive influencer strategy to build authentic connections and drive engagement.
In 2020, UK audiences engaged most with sponsored content, while France’s top trend was fashion and style. Japan’s focus shifted to luxury and safety, Germany saw a surge in homeware content, and the US highlighted the prominence of sponsored ads and social justice movements like #BlackLivesMatter.
In Q2, social media trends reveal unique interests across markets: the UK focused on #InteriorDesign and #Makeup, the USA highlighted #BlackLivesMatter and #KendallxKylie, France buzzed with #Football and #Concours, Italy engaged with #Food and #Insanitypage, and Japan saw growth in #PR and #OOTD, indicating diverse regional preferences brands should leverage for impactful engagements.
Despite gym closures, the UK’s £3.8B fitness industry saw a surge in health & wellness engagement, with brands like Fabletics, Fitbit, Garmin, Peloton, and Gymshark leading the charge. Key to their success were strategic influencer partnerships and data-driven campaigns, resulting in significant boosts in engagement and brand visibility.
Explore how Thailand, Taiwan, and South Korea successfully utilized celebrity-driven campaigns and video content to adapt and thrive in 2020’s challenging beauty market.
Despite the challenges of 2020, the beauty industry in APAC is rebounding, with a 45% increase in #Beauty content engagements from Q2 to Q3, driven by local influencers, product seeding, and user-generated content.
Rihanna’s Fenty Beauty, known for its inclusive approach, is expanding into skincare with Fenty Skin, leveraging male beauty influencers to drive engagement and replicate its previous success, amidst a growing trend in male beauty and skincare.
Join Jenny Tsai and Yves Bougon as they explore consumer responses, influencer and brand adaptations, regional priorities for 2020, long-term impacts of COVID-19, and key lessons learned with Wearisma’s recommendations.
In this webinar, Jenny Tsai and Shakaila Forbes-Bell discuss the impact of COVID-19 on social media usage, influencer and brand responses, and recommend effective content strategies from Wearisma.
Tokyo Fashion Week ended with over 14 million engagements and $33 million in Media Value, with Noor Neelofa and Heart Evangelista leading the top-performing influencers.
The luxury menswear market is on the rise, driven by Millennials and Gen Z, with Gucci’s A/W 2020 show highlighting this shift. Wearisma’s analysis shows a 23% annual growth in online menswear discussions since 2018, with China leading in Media Value growth at 73%.
With sustainability now essential, Wearisma’s data shows a 50% increase in engagement with sustainable content. Brands like Loewe and Gucci have thrived by focusing on targeted sustainability efforts that resonate with consumers.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
