Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing. From beauty to brand advocacy, health & wellness to trending topics, our blog provides actionable advice and thought leadership to help you succeed.
Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing.
Wearisma predicts that in 2020, brands will need to navigate evolving social media communities, embrace exclusive online spaces, leverage nostalgia and creativity, and focus on ephemeral content to stay ahead in influencer marketing.
During Milan Fashion Week, Irina Shayk led with £620K in Media Value, followed by Olivia Palermo with £583K. British Vogue and Italian Influencer Elisa Maino both generated £554K in Media Value with their coverage and content.
London Fashion Week (LFW) generated £5.9M in Media Value and 2.8M engagements, with top contributions from Izabel Goulart (£777K) and Irina Shayk (£341K). Diverse influencers, particularly from Indian backgrounds like Kritika Khurana and Diipa Büller-Khosla, also made a significant impact, reflecting LFW’s emphasis on model diversity.
New York Fashion Week (NYFW) generated 14 million engagements and $33M in Media Value, with Malaysian actress Noor Neelofa leading at $1.6M, followed by Filipina actress Heart Evangelista at $1.5M. Influencers Aimee Song and Camila Coelho also performed strongly, with $1.3M and $1.1M in Media Value, respectively.
In 2019, as the Health and Wellness market surged, brands like Fabletics, Ritual, and Terra Origin effectively utilized Influencer Marketing to connect with diverse audiences and strengthen their market presence.
Last week, Wearisma’s APAC Influencer Marketing Manager, Vicky Huang, presented key insights on data-driven influencer marketing at the Conde Nast Summit Forum in Taipei, highlighting trends in Taiwanese influencer content, the popularity of luxury brands like Gucci, Dior, and Chanel, and introducing emerging micro-influencers that luxury brands should engage with.
Sponsored influencer trips, though costly, often yield significant rewards by generating highly engaging content. Wearisma’s Travel Index highlights 2019’s top influencer destinations, showcasing how the Travel & Tourism sector leverages influencers to boost global tourism and reshape destination perceptions.
Wearisma’s latest analysis shows that Influencer Marketing strategies cannot be universally applied. Key differences in Japan, the UK, and France, such as varying Influencer engagement rates, agency involvement, product interests, conversation topics, and transparency standards, highlight the need for tailored approaches. Use intelligent data to adapt strategies for each market effectively. Subscribe to our newsletter for insights on luxury brand trends.
Despite K-Beauty’s rapid growth, challenges from Western competitors and international disputes require adopting strategies from France, such as enhancing regional social media presence, leveraging micro-influencers for accessibility, and building personalized connections to maintain a global competitive edge.
Wearisma’s latest white paper, produced in partnership with CEW France, highlights the dynamic growth in the beauty industry and the pivotal role of influencers, showcasing how Indie beauty brands are reshaping market trends in France and offering valuable lessons for J-Beauty’s digital strategy.
Wearisma and CEW France have launched ‘The State of French Beauty Influence,’ a white paper revealing how influencer marketing drives innovation and diversity in the French beauty industry, with insights presented at a successful Beauty Brunch in Paris.
While the global beauty industry shifts towards digital and independent brands, China’s market remains dominated by legacy brands like La Mer and Dior, with consumers favoring established names for their heritage and tech innovations. To compete, Chinese beauty brands must enhance their online presence and influencer marketing.
As Valentine’s Day nears, couple influencers are showing a significant boost in engagement. Our analysis reveals that featuring partners can increase engagement rates, as seen with UK’s Shantania Beckford, Italy’s Mariano Di Vaio, France’s Betty Autier, and Japan’s Ryuchell. Brands should consider leveraging couple influencers for greater visibility and a broader audience reach.
In 2019, Influencer Marketing is set to evolve with increased transparency due to regulations, the integration of AI for data-driven insights, a focus on social commentary, and the rising influence of podcasts for deeper audience connection.
In 2018, Zara topped Japan’s fashion scene with its consumer-focused approach, such as swiftly responding to product requests, while Uniqlo and its subsidiary GU also made waves with high mentions, driven by collaborations with artists like Kaws and affordable product offerings.
In 2018, Dior Makeup led as Japan’s most mentioned beauty brand with their gender-neutral products, while NARS followed with impactful influencer collaborations and events. Shiseido also made notable progress by integrating Japanese culture into their marketing with their “Gifting Japan to the World” collection.
In 2018, Zara led fashion brand mentions in France, followed by H&M and Mango, with their success driven by a strong focus on sustainability and community-building influencer campaigns.
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