Last week, Wearisma’s APAC Influencer Marketing Manager, Vicky Huang, presented key insights on data-driven influencer marketing at the Conde Nast Summit Forum in Taipei, highlighting trends in Taiwanese influencer content, the popularity of luxury brands like Gucci, Dior, and Chanel, and introducing emerging micro-influencers that luxury brands should engage with.
Published On: September 5, 2019
Last week, at The One in Taipei, Wearisma was delighted to present at The Conde Nast Summit Forum of Social Influencer; the first and biggest influencer marketing forum in Taiwan. Over 500 professionals from the likes of Chanel, Estee Lauder group and LVMH gathered to hear the latest insights from the influencer space. Speakers revealed the different perspectives and approaches to influencer marketing and included Conde Nast Taiwan chief digital officer Jeff Chang, former Ogilvy Taiwan Creative Director Sean Tsai and an inspirational panel between YouTube, PressPlay and Backer-Founder.
Wearisma’s APAC Influencer Marketing Manager Vicky Huang presented our latest report; ‘The State of Influencer Marketing and Micro-Influencers in Taiwan’. Huang first outlined the added value of taking a data-driven approach to influencer marketing, this was followed by an insight into Wearisma’s analysis comparing influencer trends in Taiwan to Europe. Our data revealed that ‘Travel’ and ‘Culture’ related contents are more popular among Taiwanese audiences than European audiences.
Wearisma’s Luxury Influencer Index revealed that Gucci, Dior and Chanel were the top 3 most popular brands among influencers in Taiwan in Q2 2019. Huang discussed how the content and influencers that these brands work with embrace international and diverse perspectives, which our analysis shows engage Taiwanese audiences.
Finally, Huang revealed Wearisma’s One’s to Watch; Taiwanese micro-influencer types that luxury brands should be working with in 2019 and beyond. To discover who these influencers are, click here to download the report in full.
The Wearisma team was thrilled by the positive response we received, particularly regarding our index and influencer conversation analyses. Make sure you subscribe to our newsletter to find out about our upcoming events.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
WeArisma’s 2025 State of Luxury Report has been featured WWD! Amongst the numerous metrics for luxury brands to benchmark against competitors, we highlight Resonance and Virality as crucial, underlooked criteria.
WeArisma’s Beauty 2025 State of Influence Interactive Report – Your Essential Guide to Beauty Brand Success in the Digital Age.
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Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
