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Unlock theFuture of Beauty Influence

WeArisma’s Beauty 2025 State of Influence Interactive Report – Your Essential Guide to Beauty Brand Success in the Digital Age.

 

The beauty landscape is evolving. Traditional marketing strategies no longer guarantee success – Resonance, Virality, and Authentic Engagement are beginning to define market leaders.

 

Our latest Beauty 2025 State of Influence Report uncovers the key shifts shaping skincare, makeup, and fragrance, and the strategies fuelling sustained impact.

 

Influential voices have delivered outstanding Ripple Impact for the world’s top-performing beauty brands, collectively reaching and engaging far more consumers than the brand owned social media channels. They:

 

  • Reached up to 26X more consumers
  • Generated up to 19X higher EMV
  • Produced up to 73X more content
  • Drove up to 83X greater Engagement
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This interactive report lets you explore the key performance metrics, compare data across countries, and discover which beauty brands lead the rankings.

See below for a sneak peek at some of the numbers.

Key Insights Revealed:

  • Sephora, Dior, and Garnier lead in influence-driven advocacy, setting the benchmark for brand engagement.
  • Skincare is growing fast (+38% EMV YoY), but engagement is shifting – brands must move from awareness to deeper consumer loyalty.
  • Makeup is losing traction (Mentions -10%, Virality -7%) – winning brands tap into founder influence, cultural moments, and community-led storytelling.
  • Fragrance sees 7x more influencer mentions but lags in impact – strong YoY growth (+38% EMV, +46% engagement) signals untapped potential for 2025.

In this report you'll get a full breakdown of:

  • Global beauty brand performance metrics and year-over-year growth analysis
  • Regional performance variations and market-specific insights
  • Top performing brands across makeup, skincare, and fragrance sectors
  • Success stories and strategic approaches from leading beauty brands
  • Essential metrics beyond traditional EMV measurement, including the Ripple Impact transforming beauty marketing

Trusted by the world’s leading brands and agencies

Nars
Bottega Veneta
Clarins
Primark
Dolce & Gabbana
Balenciaga
Shiseido
Purple PR

Turn Influential Voices into Revenue

WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.

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