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In 2025, influencer gifting has evolved from glossy PR packages to something much more meaningful: intentional, relationship-driven storytelling. Whether you’re a brand in beauty, fashion, tech, or wellness, the goal is the same – build real connections that drive advocacy, not just awareness.
That message resonated strongly during our recent Influencer Gifting & Seeding webinar, where we were joined by industry leaders Grace Fung, Influencer Marketing & Communications Lead at Coty, and Abigail, Talent Manager from Primark. They shared strategic insights into how their teams are evolving traditional gifting approaches to better align with shifting consumer expectations and brand objectives.
WeArisma’s Personal Care 2025 State of Influence Interactive Report – The Definitive Guide to Winning in Bath and Body, Hair Care, Skincare, and Wellness Through Influencer Strategy
The personal care market is booming – but only the most emotionally resonant brands are cutting through the noise. Authenticity, expert credibility, and self-care storytelling are driving the next wave of influence.
Our Personal Care 2025 State of Influence Report reveals how Dove, Nivea, Aquaphor, and Bevel are shaping the future of the category – and how your brand can do the same.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
