Influencer Marketing for the New Age

• • Discover how billions of consumers now start their purchasing journey on social feeds, relying on influencers and celebrities for recommendations

• • Understand the pivotal role of influential sources throughout the marketing funnel, helping consumers discover brands, build trust, and increase brand affinity

• • Learn how savvy brands leverage influencer-generated content across various platforms to maximize ROI and expand their reach

• • Explore how Generative Artificial Intelligence (AI) is transforming influencer marketing, enabling creators to produce more content and build stronger connections with their audience.

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