WeArisma’s Partnership with Jing Daily: How Global vs. Local Beauty Brands
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🌐 Nars achieved a media value of $971K, boosted by Chinese actor and singer Xiao Zhan’s Weibo video, underscoring the significant impact of local brand ambassadors in enhancing awareness of Western beauty brands in China.
🚀 Chando generated a media value of $683.2K. Chinese celebrity Yu Shuxin, featured in a Chando advertisement and shared the video on Weibo, resulting in a media value of $184.2K. This highlights the immense reach and influence of local social platforms like Weibo in driving brand impact in the Chinese market.
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