Across the globe, COVID-19 has pushed people further into their online communities. In order to avoid content-fatigue, luxury and beauty brands are shaking up feeds with shoppable Livestream experiences. Among 800 million social users in China, 400m watching “shoppertainment” content and tribute 50 billion worth of e-commerce sales. Discover the value behind “shoppertainment” experiences.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
