WeArisma’s Sports & Athleisure 2025 State of Influence Interactive Report – The Definitive Guide to Winning in Activewear Through Influencer Strategy
The athleisure market is no longer just about performance – community, authenticity, and cultural relevance now separate the leaders from the lagging heritage brands.
Our Sports & Athleisure 2025 State of Influence Report reveals how Gymshark, Tala, Adidas, and Nike are rewriting the rules of engagement – and how your brand can too.
Influential voices have delivered outstanding Ripple Impact for the world’s top-performing Sports & Athleisure brands, collectively reaching and engaging far more consumers than brand owned social media channel. They:
Reached up to 42X more impressions, generated up to 19X more EMV, produced up to 44X more content, and drove up to 320X greater Engagement.
This interactive report lets you explore key performance metrics, compare data across countries, and discover which Sports & Athleisure brands lead the rankings:
• Gymshark – The #2 most resonant activewear brand (29% engagement rate vs. 11% industry avg.) with 907M+ engagements from fitness creators.
• Tala – One of only two brands to earn WeArisma’s top Virality Grade, proving influencer-owned brands have unmatched authenticity.
• On & Fila – Leveraging Gen Z stars (Zendaya, Zhao Lusi) for $11M EMV (On) and 42X impressions (Fila).
• Adidas & Nike – Dominating Olympic activations (Paris 2024) and luxury collabs (Jacquemus, Avavav, SKIMS).
• Global Sports & Athleisure brand performance metrics and year-over-year growth analysis
• Regional performance variations and market-specific insights
• Top performing brands across Sports & Athleisure
• Success stories and strategic approaches from leading Sports & Athleisure brands
• Beyond EMV: The Metrics That Matter:
> Resonance Score: Gymshark’s 29% interaction rate (vs. 11% avg.)—why emotional connection beats reach.
> Virality Grade: What Tala & one other brand are doing to spread beyond niche audiences.
> Ripple Impact™: The full funnel effect of influencer content (EMV, impressions, engagement, content volume).
• Benchmark against Gymshark, Nike, Adidas, and rising stars like Tala & On.
• Unlock Gen Z: Learn how Fila, On, and Lululemon are winning with under-30 audiences.
• Master cultural moments: From Olympics to women’s sports—how to plan for 2025-26.
• Prove influencer ROI: Move beyond EMV with Resonance, Virality & Ripple Impact.
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Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
