Unlock the Future of Beauty Influence

WeArisma’s Beauty 2025 State of Influence Interactive Report – Your Essential Guide to Beauty Brand Success in the Digital Age. 

The beauty landscape is evolving. Traditional strategies no longer guarantee success – Resonance, Virality, and Authentic Engagement are beginning to define market leaders. 

Our latest Beauty 2025 State of Influence Report uncovers the key shifts shaping Skincare, Makeup, and Fragrance, and the strategies fueling sustained impact. 

Influential voices have delivered outstanding Ripple Impact for the world’s top-performing beauty brands, collectively reaching and engaging far more consumers than brand owned social media channel. They:

Reached up to 26X more consumers, generated up to 19X higher EMV, produced up to 73X more content, and drove up to 83X greater Engagement

This interactive report lets you explore key performance metrics, compare data across countries, and discover which luxury brands lead the rankings.

 

 


Published on : March 20, 2025

What’s inside this report

  • Sephora, Dior, and Garnier lead in influence-driven advocacy, setting the benchmark for brand engagement.
  • Skincare is growing fast (+38% EMV YoY), but engagement is shifting – brands must move from awareness to deeper consumer loyalty.
  • Makeup is losing traction (Mentions -11%, Virality -7%) – winning brands tap into founder influence, cultural moments, and community-led storytelling.
  • Fragrance sees 7x more influencer mentions but lags in impact – strong YoY growth (+38% EMV, +46% engagement) signals untapped potential for 2025.

 

 

In this report you’ll get a full breakdown of:

Global beauty brand performance metrics and year-over-year growth analysis

Regional performance variations and market-specific insight

Top performing brands across skincare, fragrance, and makeup sectors

Success stories and strategic approaches from leading beauty brands

Essential metrics beyond traditional EMV measurement, including the Ripple Impact transforming beauty marketing

 

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