Unlock the Future of Fashion Influence

WeArisma’s Fashion 2025 State of Influence Interactive Report – Your Essential Guide to Beauty Brand Success in the Digital Age. 

The fashion landscape is evolving. Traditional strategies no longer guarantee success – Resonance, Virality, and Authentic Engagement are beginning to define market leaders. 

Our latest Fashion 2025 State of Influence Report uncovers the key shifts shaping the industry and the strategies fueling sustained impact. 


Published on : April 1, 2025

What’s inside this report

Key Insights Revealed:

Influential voices have delivered outstanding Ripple Impact for the world’s top-performing beauty brands, collectively reaching and engaging far more consumers than brand owned social media channel. They:

Reached up to 77X more consumers, generated up to 54X higher EMV, produced up to 109X more content, and drove up to 378X greater Engagement

This interactive report lets you explore key performance metrics, compare data across countries, and discover which fashion brands lead the rankings.

Jacquemus, Calvin Klein, H&M, and SHEIN generate the largest Ripple Impact, blending cultural relevance with smart creator partnerships.

H&M fuels 2.8X higher EMV and 13X more engagements through a blend of aspirational storytelling and accessibility.

Zara’s high-fashion collaborations, such as its Kate Moss collection, drive 50X more Mentions.

In This Report You’ll Get a Full Breakdown of:

• Global fashion brand performance metrics and year-over-year growth analysis

• Regional performance variations and market-specific insights

• Top performing brands across affordable fashion and aspirational luxury sectors<

• Success stories and strategic approaches from leading fashion brands

• Essential metrics beyond traditional EMV measurement, including the Ripple Impact transforming fashion marketing

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