Sanghamitra Karra from Morgan Stanley emphasizes the importance of showcasing the successes of talented women founders as both an equity issue and a business imperative. Jenny Tsai, CEO of WeArisma, applies data analytics principles, inspired by “Moneyball,” to the influencer marketing industry. WeArisma’s SaaS platform helps global enterprises optimize their marketing spend, contributing to the industry’s growth, which surpassed $16.4 billion last year.
Published On: February 3, 2023
Sanghamitra Karra, Managing director and EMEA head of the Multicultural Innovation Lab at Morgan Stanley:
“Different kinds of founders tend to solve different kinds of problems with hugely innovative solutions, there’s a need to over-index and actively “showcase the successes of these extremely talented women”, not just as a question of equity but of business imperative.”
Tsai’s company WeArisma is a SaaS platform providing influencer analytics to global enterprises to optimise marketing spend and to achieve communication objectives.
Last year, the influencer marketing industry’s worth surpassed $16.4b and 80% of social media users base their purchasing decisions on influencer recommendations. Inspired by the book Moneyball, Jenny applied the principle of data analytics to influencer marketing.
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
