Social and Influencer Marketing Masterclass: Our answers to your questions

Published On: April 22, 2024

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Insights

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Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.

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How Brand Advocates Amplify Your Marketing Strategy

Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.

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