The potential TikTok ban in the US has left brands and creators exploring alternatives, with Rednote (Xiaohongshu) emerging as a popular choice among Gen Z.
Published On: January 17, 2025
Rednote recently climbed to #1 on the US App Store, offering TikTok-like features, including video-based feeds. In 2024, posts mentioning “fashion” generated $22.5M in Media Value on the platform, with 99.9% coming from organic content. This surge highlights its potential for influencer marketing.
Rednote is already capitalising on its new-found popularity in the US by adopting TikTok-style video formats and introducing bilingual subtitles to engage wider audiences. However, its China-centric design, like subcategories available only in Chinese, limits international accessibility.
Despite its growing popularity, Rednote, like TikTok, may face scrutiny as a Chinese-owned app, posing long-term risks in the US market.
This transition could redefine influencer marketing strategies:
Rednote is a platform worth watching as these developments unfold. What do you think? Could it replace TikTok?
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
WeArisma’s 2025 State of Luxury Report has been featured WWD! Amongst the numerous metrics for luxury brands to benchmark against competitors, we highlight Resonance and Virality as crucial, underlooked criteria.
WeArisma’s Beauty 2025 State of Influence Interactive Report – Your Essential Guide to Beauty Brand Success in the Digital Age.
The beauty landscape is evolving. Traditional strategies no longer guarantee success – Resonance, Virality, and Authentic Engagement are beginning to define market leaders.
Our latest Beauty 2025 State of Influence Report uncovers the key shifts shaping Skincare, Makeup, and Fragrance, and the strategies fueling sustained impact.
Influential voices have delivered outstanding Ripple Impact for the world’s top-performing beauty brands, collectively reaching and engaging far more consumers than brand owned social media channel. They:
Reached up to 26X more consumers, generated up to 19X higher EMV, produced up to 73X more content, and drove up to 83X greater Engagement
This interactive report lets you explore key performance metrics, compare data across countries, and discover which luxury brands lead the rankings.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
