In our first Brand Advocacy webinar, CEO Jenny Tsai and Lucy Sellers from Ann Summers discussed strategies for generating 1K pieces of User Generated Content weekly and leveraging Wearisma’s solutions to build strong brand advocates, along with the introduction of Wearisma’s Brand Advocacy Index for ranking brand loyalty.
Published On: March 22, 2021
Last week, we were delighted to host the first webinar in our new series all about Brand Advocacy. Our CEO Jenny Tsai was joined by Lucy Sellers, Brand Manager at Ann Summers, for ‘How to revolutionise your Influencer Marketing strategy with Brand Advocacy’. The pair discussed how the lingerie giant generates an impressive 1K of User Generated Content every week and how they utilise Wearisma’s solutions to create a powerful group of brand advocates. Jenny also introduced ‘Wearisma’s Brand Advocacy Index’ which scores and ranks brands according to the intensity of their advocate audience.
Check out highlights below or scroll down to watch the webinar in full. Also, make sure to download the Webinar deck to return to these insights and discover the key ingredients you need to close the brand loyalty – brand advocacy cycle and achieve your KPIs.
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Find out why it is important for brands to work alongside loyal customers rather than simply sell to them. With research revealing that ‘customers referred by brand advocates have a 37% higher retention rate’, it’s clear that a new type of influencer is poised to dominate the digital realm.
Watch our Q&A with Lucy to hear the secrets to success on how Ann Summers are winning with Brand Advocacy and the lessons they have learnt whilst building their program.
Wearisma’s Brand Advocacy Index™ (BAI) is a measure of the intensity of your brand’s community of advocates. Discover which brands have the highest BAI™ score in Food & Drink, Beauty, Tech and more according to our latest ranking. With research revealing that consumers rely on peer-to-peer marketing 2-10x more than paid media (Boston Consulting Group), brands simply cannot afford not to develop a solid brand advocacy program.
It’s important to have the right advocates for your brand, which are in line with your brand values and representative of your community. I’d recommend Wearisma to anyone who is not only looking for a way to manage your community online, but to also discover which advocates your customers are engaged with whilst having the data and insights from Wearisma to see who works well and who doesn’t.”
— Lucy Sellers, Brand Manager, Ann Summers
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
