At the Golden Globes, over 1,000 pieces of content were shared by influential figures like Taylor Swift and Margot Robbie, generating nearly $29 million in media value, with Gucci and Armani leading the charge in fashion impact.
Published On: February 1, 2024
Over the Golden Globes there were more than 1,000 pieces of content shared by influential figures like Taylor Swift, Margot Robbie and press, totalling a media value of nearly $29 million.
Gucci and Armani stole the spotlight, with Taylor Swift and Margot Robbie’s looks generating millions in media value.
Renowned designs like Willy Chavarria for Billie Eilish, and Gabriela Hearst with Gillian Anderson ‘s viral dress, had their star moments. The discussions on social media following their creative approaches generated impressive media values. Read the full article to discover the top 10 brands that generated the most media value at the Golden Globes.
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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