WeArisma’s recent WWD feature highlights how top luxury brands like Prada, Dior, and Schiaparelli generated millions in media value at the Golden Globes, with standout designs from Billie Eilish and Gillian Anderson making a significant impact.
Published On: January 17, 2024
In our most recent feature in WWD, we talked about the most celebrated luxury brands at the Golden Globes and the influential sources and designs behind their success.
“According to a report from WeArisma, an influence analytics company, more than 1,000 pieces of content were shared between celebrities attending and press coverage on social media in regard to the red carpet fashion. The media value of the Golden Globes totaled nearly $29 million.”
“Brands in the top 10 list that generated the most media value from the Golden Globes included Prada at $5.5 million; Dior at $3.1 million, and Schiaparelli at $2.9 million.”
“Billie Eilish’s Willy Chavarria thrifted look and Gabriela Hearst with Gillian Anderson’s viral dress emerged as fun collaborations on the red carpet, generating media values of $152,739 and $174,143.”
Read the full feature on WWD to uncover the success of the most iconic luxury brands at the 2024 Golden Globes here.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
