Marketing Beat highlights Jenny Tsai, founder and CEO of WeArisma, an influencer analytics company working with brands like Coty and Ferragamo. Formerly Hearst’s youngest digital media director, Tsai led international strategies for ELLE and Cosmopolitan. Congratulations to all the successful and innovative women leaders featured!
Published On: March 22, 2023
Marketing Beat “Ex-Hearst Director Jenny Tsai is the founder and CEO of WeArisma, an influencer data and analytics company that works with brands like Coty, Salvatore Ferragamo and Ann Summers.
Before founding WeArisma in 2015, Tsai’s role at magazine publisher Hearst saw her lead international digital strategy as the company’s then youngest digital media director. Her remit was to grow and monetise the audience for iconic brands such as ELLE and Cosmopolitan across more than 50 countries outside of the US.”
Congratulations to all the successful and innovative women leaders featured!
Read the full article here.
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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