Marketing Beat highlights Jenny Tsai, founder and CEO of WeArisma, an influencer analytics company working with brands like Coty and Ferragamo. Formerly Hearst’s youngest digital media director, Tsai led international strategies for ELLE and Cosmopolitan. Congratulations to all the successful and innovative women leaders featured!
Published On: March 22, 2023
Marketing Beat “Ex-Hearst Director Jenny Tsai is the founder and CEO of WeArisma, an influencer data and analytics company that works with brands like Coty, Salvatore Ferragamo and Ann Summers.
Before founding WeArisma in 2015, Tsai’s role at magazine publisher Hearst saw her lead international digital strategy as the company’s then youngest digital media director. Her remit was to grow and monetise the audience for iconic brands such as ELLE and Cosmopolitan across more than 50 countries outside of the US.”
Congratulations to all the successful and innovative women leaders featured!
Read the full article here.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Influencer marketing has transformed significantly in recent years, expanding beyond simply identifying social media personalities with substantial followings. Today’s successful campaigns require sophisticated systems that address the entire marketing process, from strategic creator selection through content development to comprehensive performance analysis.
WeArisma’s Fashion 2025 State of Influence Interactive Report – Your Essential Guide to Beauty Brand Success in the Digital Age.
The fashion landscape is evolving. Traditional strategies no longer guarantee success – Resonance, Virality, and Authentic Engagement are beginning to define market leaders.
Our latest Fashion 2025 State of Influence Report uncovers the key shifts shaping the industry and the strategies fueling sustained impact.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
