WeArisma CEO, Jenny Tsai in Performance Marketing World discussing the changing ad revenue landscape for social platforms and opportunities in influencer marketing

WeArisma CEO Jenny Tsai comments on the evolving ad revenue landscape, noting that despite declines in ad revenue for Meta, Snapchat, and Twitter, brands are increasingly reallocating budgets to influencer marketing. This shift is driven by influencer marketing’s effectiveness in achieving authentic engagement and higher ROI compared to traditional media channels, especially in a tightening economic climate.

Published On: November 15, 2022

Ad Revenue Shifts and Influencer Marketing Opportunities

WeArisma CEO, Jenny Tsai on the changing ad revenue landscape and the opportunities for brands investing in influencer marketing:

“Meta’s declining ad revenue in Q3 raises a number of questions, following weak performances in Snapchat and now Twitter given the change of ownership. How does the recent news on social media platforms impact influencer marketing?

“Whilst the overall marketing spend may be tightening given the wider economic climate, we are seeing more and more brands shifting budget from other media channels into influencer marketing. The channel is effective in not only driving high and authentic upper funnel awareness and consideration metrics such as reach and engagements with their communities, when done right it also delivers higher ROI compared to alternative channels.”

Read the article here.

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Unlock the Future of Fashion Influence

WeArisma’s Fashion 2025 State of Influence Interactive Report – Your Essential Guide to Beauty Brand Success in the Digital Age. 

The fashion landscape is evolving. Traditional strategies no longer guarantee success – Resonance, Virality, and Authentic Engagement are beginning to define market leaders. 

Our latest Fashion 2025 State of Influence Report uncovers the key shifts shaping the industry and the strategies fueling sustained impact. 


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