WeArisma CEO Jenny Tsai comments on the evolving ad revenue landscape, noting that despite declines in ad revenue for Meta, Snapchat, and Twitter, brands are increasingly reallocating budgets to influencer marketing. This shift is driven by influencer marketing’s effectiveness in achieving authentic engagement and higher ROI compared to traditional media channels, especially in a tightening economic climate.
Published On: November 15, 2022
WeArisma CEO, Jenny Tsai on the changing ad revenue landscape and the opportunities for brands investing in influencer marketing:
“Meta’s declining ad revenue in Q3 raises a number of questions, following weak performances in Snapchat and now Twitter given the change of ownership. How does the recent news on social media platforms impact influencer marketing?
“Whilst the overall marketing spend may be tightening given the wider economic climate, we are seeing more and more brands shifting budget from other media channels into influencer marketing. The channel is effective in not only driving high and authentic upper funnel awareness and consideration metrics such as reach and engagements with their communities, when done right it also delivers higher ROI compared to alternative channels.”
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
